The Dandys base their business on the old fashioned values of "Honesty and Integrity" mixed in with modern day service levels. The online store provides some of the lowest prices in Ireland for Fuel, Hardware and Farming supplies.
The Brief
The new eCommerce store should communicate The Dandys core values and lowest prices first and foremost. The vast range of products should be easy to navigate and quick to buy. Customers should be able to select currency and create accounts for quick repeat orders. The site should also show live fuel prices for fuel sold on site.
What We Did
Our design team developed a website theme that reflected the brand and highlighted the Lowest prices USP. The site was built on the Dmac eCommerce system with membership, currency selection, live fuel prices and a product feed.
