For the team at Polytunnels Direct it was essential that the process of building a package was straight forward and informative. Customers should be able to input base dimensions and then build up a product from options based on that size. For the website admin, the products should be easy to manage and flexible as buying choices evolve.

The main challenge was simplifying a complex buying system so it was seamless for the end user. As the customer clicks through the steps adding windows, doors, raised beds and more, the site calculates pricing from the base dimensions and only displays available options. Visually the site is bright, interactive and inviting to use and is a key resource for the business.