With operations in both Ireland and the U.K. Panelshack required a .ie and .uk site to optimise their reach in each location and only show products available to each region. As the kits are DIY it was important to highlight the contents of each kit and show instructional videos for assembly. The site should be clean, easy to use and reflect the brand.

Our design team worked with Panelshack on the new website theme and key functionality. The site was then built on a Dmac eCommerce platform with some custom options to show instructional videos and details of kit contents. Once launched our digital marketing team stepped in to grow the online audience.