KMS Joinery
KMS Joinery Limited is one of Ireland's most trusted manufacturers and suppliers of joinery and machined wood products. Since their establishment in the 1960's, KMS Joinery Ltd has grown into a trusted source of custom-built joinery products for domestic and commercial customers and the supply of wood products for students completing the Materials Technology Wood and Construction Studies courses in Secondary Schools throughout the country.
The Brief
Client’s old website has become tricky to use and lacked some functionality needed as the company evolved. They wished to differentiate the experience between the main user groups: the students and the teachers that shop for wood products. KMS Joinery were happy with their existing branding and colour scheme, but required a new website with some much needed UX improvements.
What We Did
A new website has been designed using a Dmac Media eCommerce+ CMS v3. Along with a standard ecommerce checkout dedicated to individual students and hobbyists, an option to create a quote has been added to allow a slightly different ordering method for school teachers. The use of stock images and a bright accent colour makes the new website light and sleek, while complimenting the original branding. The product search is now prominently displayed along with quick access to a quote, user account and cart. Some vital information about a dedicated delivery for large orders, available discounts and calls to action were placed above the fold in order to increase the conversions. The products have been re-organised within the categories making the site more intuitional and products themself - easier to find. The new site ensures all of the information is now easily accessible across all devices and the shopping experience is much easier for both: students and woodwork teachers.