Jule Beauty are a well-established brand and their current eCommerce website had aged gracefully and was no longer reaching its potential. The client felt that a fresh approach was needed to revamp the site. This would include the implementation of modern eCommerce trends and user behaviors while maintaining a luxurious, opulent, and stylish design.

This project included a theme revamp to ensure a modern look that fitted the overall branding and distinguished between the services offered and the exclusive range of products. The website platform was upgraded. The layout of each page was modernised and updated to ensure the consistency and an overall relaxing feel to the site and the categories were re-structured to make sure all products are easy to find. The payment gateway was upgraded to a more reliable (and affordable) third party. The goal of the work was to make the site easier to use for both - website admins and for clients. The resulting site facilitated ease of purchases and made booking services online a simple and pleasant task and accurately reflects the luxury and style of Jule Beauty.