Country Clothing
CountryClothing.ie is the online retail site of Sheelin Cash and Carry Ltd an import and distribution wholesale company based in scenic Sligo. Sheelin Cash & Carry Ltd was established nearly 50 years ago by Ken Henry who recognised the need for a dependable supply of quality textiles to the retail trade. The diverse and extensive range comprises mainly babywear and nursery accessories, mens workwear, mens hosiery and underwear, ladies hosiery and underwear and household textiles. CountryClothing.ie is a new and exciting ecommerce online shop that will provide consumer access to a diverse range of quality products at a competitive price and delivered directly to the door.
The Brief
The theme revamp involved revisiting the client's previous website, which was built for their babywear and accessories business and uses a Dmac eCommerce CMS. Country Clothing is the brainchild of a long standing successful Dmac Media client, who was already well acquainted with our system and wanted a similar site with a fresh new branding and a stylish look. Country Clothing's objective was to preserve the tried and tested functionality while customizing the theme to align with the new brand and to establish its online presence.
What We Did
Dmac Media provided a new logo using the brand style and colour palette. The design team then styled and built a site on the trusted Dmac V3 Ecommerce+ platform. The theme was carefully updated to fit the new brand, while all of the familiar handy functions were preserved. This included custom elements like a brand logo carousel, bestsellers element, wishlist, bundle and upsell options, a range of the custom product stickers, fancy product variation display and finally an article manager plugin. This resulted in a new unique website that reflects the owners individual brand and allows our client’s sales to reach the next level.