Blackstone’s brand is well established with many vehicles driving the country, proudly sporting the famous “B” logo. The client’s old website was hard to maintain and had become a little disjointed from the brand over the years. It no longer was fit for purpose and did not represent the brand. Blackstone was in need of a complete online overhaul to reflect their place in Ireland’s car industry.

Dmac Media worked closely with the Blackstone Motors team to discover the best ways to deliver their new ecommerce site, while keeping the website easy to use for potential clients and easy to maintain for the marketing team. A custom user experience was designed for customers interested in purchasing a new car of a specific brand. The main focus was put on promoting the Blackstone brand itself and showcasing its reputation, experience and customer relations. The Dmac design team delivered a full suite of graphic prototypes from initial wireframes to completed artworks. Aside from the custom ecommerce functions and a blog, over 30 modules have been created. This ensures enhanced showcasing of their vehicles and related content in the best possible way. This resulted in a high-end, modern vehicle dealership website that fully embraces Blackstone Motors ethos, stock and the future of the online dealership experience.