Dmac Media were asked to build a new, more user-friendly website to showcase a range of used cars with an easy to use search system, as their old website was no longer reaching its potential. The new website had to host new car offers, information about McCoy's aftersales services as well as some industry news and finance information and all of this, in an easy to navigate structure. With shopping for cars online becoming more popular, the site imagery and functionality would need to be of a high standard with ease of usability and as Dmac Media have extensive experience in assisting motor dealer to present their online brans, the partnership was an easy and productive one.

Dmac Media built a bespoke website that reflects McCoy's long established branding. All of the website’s content was restructured and an additional menu was added to simplify the navigation and ensure the user is not overloaded with information as they visit the site. A 3rd party used car directory was integrated, along with finance calculators, enquiry, finance and service booking forms. An article manager has also been added. The new site shows off a modern and fresh look that brings McCoy Motors back up to an industry standard.