Write interesting and inspiring Subject Lines to get your email opened!
If you want to get your emails opened by an important client or a new prospect? Then there are two things you must never do and three things that will increase your chances of getting your email opened.
Two things you should never do:
- Never ever use Subject lines like these below. Doing so will drive your email straight into the Spam or Junk folder!
- Buy
- Buy direct
- Clearance
- Order/Order status/Orders shipped by
- Double your income/Earn extra cash/Earn €X extra per week
- Make money/Online biz/business opportunity
- Free
- Low cost
- Get Paid
Instead of using these old and somewhat dubious subject lines, Make it Short, Make It Personal and Make it Relevant
- If you don’t want your email to be deleted before it’s even opened avoid Subject lines like this:
- Re:
- Fwd:
- ????
- Tuesday
- Hi, I’m writing to you to discuss….. (That’s content not a subject line)
- URGENT!
- Are you busy? (No I’m sitting here waiting for you to write to me!)
“Make it personal, make it short, and make it relevant!”
The question you should always ask yourself when writing an email subject line is: “If you received this in your inbox would you be motivated to open it? Or would you delete it?” Do your Research, use your Imagination, make your email worth opening! Add value to the recipient.
“Would you be motivated to open an email you sent?”
When getting started, first figure out what the objective of your email is. Is it a genuine follow up to a meeting, is it a follow up to a product purchase or is it a Cold Call? Understanding the context of the email you are sending will help a lot with the subject line and what you’re saying in the body of the email.
Three things you should always try to do:
1. Keep it Short: Keep your Subject line to less than 10 words, 5 if at all possible.
2. Be Specific: “71% of customers are more likely to buy from you if you have a website”
*https://www.hostingireland.news/2017/04/the-value-of-a-website-research-results-by-iedr/
3. Make it Intriguing: ”64% of Irish customers mistrust businesses with free email addresses!”
Imagine you are a busy manager, MD or business owner, how many emails do you receive each day? 20, 40, 60 or even more? How many of those are important to you, valuable to your business or are intriguing enough to make you read them?
Put yourself in the shoes of the recipient, would you be motivated by your subject line to open the email you sent?
“Put yourself in the shoes of the recipient”
Conclusion
If you are cold calling via email, expect a read/response rate of zero! Although you may occasionally get an irate response from someone who’s had one too many spammy emails.
- Do your research and reach out to customers who would genuinely benefit from your product or service.
- Stand for a moment in the shoes of your recipient, is my proposition of value to them? If you’ve done your research you will know this alreadyJ
- Always comply with GDPR best practices.
Read More here:
https://dmacmedia.com/ie/article/3-things-know-gdpr/
