By now most business out there will have realised the extraordinary power of social media marketing. Whether you are sharing the latest addition to your product range, that incredible piece of news from one of your staff or that “simply to die for” deal that your customers will love, social media has a role to play. Facebook, Instagram, Snapchat, TikTok, the list goes on, each with their own audience and content offerings. And just when you feel as though your business has one mastered, a new social media emerges, and you have to start all over. But one thing is for certain, social media is now a pay to play medium for business.
Nowadays, it seems that not a proverbial week goes by without someone in your business increasing Mark Zuckerberg’s wealth by boosting your latest Facebook post or paying for page likes to grow your audience. For the most part, there is nothing wrong with giving your content a little boost every now and then. But what if I told you there was so much more open to you from a Facebook and Instagram perspective that your business probably isn’t harnessing.
If your business is one that is constantly boosting posts, then there is a high likelihood that you are not truly harnessing your potential on Facebook.
Yes, you may feel good about your content being seen by thousands of people, but is that really beneficial to your business? Today we are going to explore four aspects of Facebook’s Advertising that your business probably isn’t harnessing.
For any business currently engaged in or considering eCommerce as part of their response to the crazy mixed up world where we currently live, Facebook Commerce Manager is a clever tool that will allow you to add a Facebook Shop to your business profile on the platform. While some features of the eCommerce manager are not currently available in Ireland, it can and does provide your social audience with a catalogue of the products you sell, their key features and most importantly, price. As your business adds an eCommerce website, this product data can be linked so that availability and prices update daily, meaning your Facebook audience can see what products you have in stock without ever leaving Facebook. Commerce manager also allows you to create collections of specific products, such as great product pairings or even products that might fall under a certain category such as Baby Gifts, or Dresses, helping your Facebook audience make better decisions.
Over the past number of months, we have helped numerous eCommerce businesses set up and manage their Facebook Shop and has in turn helped them accrue new customers and generate sales that would not have happened without using Facebook’s Commerce Manager.
Whether you know it or not, every boosted post you have completed on your businesses Facebook page has been tracked in Facebook's Ads Manager. Most Business Page admins will not have known this or thought to look at their Ads Manager on Facebook but believe it or not this is a real advertising powerhouse when it comes to social media. Ads manager gives you even more options when it comes to advertising your business. Whether you want to increase awareness of your brand, get more views for your latest video, or even drive people to your website, Facebook Ads Manager lets you create advertising campaigns that are far beyond boosted posts. Get creative and use the various different ad types to make your next advertising campaign look and feel just how you like it. What’s more ads manager can be linked with your Commerce manager mentioned above, to show the products available on your website to people who have previously shown an interest. Resulting in more sales (and ultimately more revenue) for your online business.
A popular request we receive from clients is to install a Facebook pixel on their website, however it is often followed up with “So what exactly does the Facebook Pixel do?”
If this sounds like you, rest assured you are not alone. Facebook pixel is a very clever piece of code which in effect allows your website and your Facebook Ads manager share information.
This can include information such as the pages people visited on your website, the products they viewed, the buttons they have clicked on and even if they made a purchase on your website to name but a few. All this information can then be used by you (or your digital marketing team) to develop and improve your marketing activities online. Ever wondered why the things you are thinking about buying show up in your Facebook feed? You can thank Facebook Pixel for that.
Facebook Business manager is a clever oversight tool that business owners should consider adopting. As you might expect, if your company is getting serious about social media marketing, there are numerous moving part to consider. Who is going to post on your pages? Who is going to manage advertising? Who is going to look after your Facebook shop? The list goes on.
Facebook Business Manager allows you as a business owner set permissions and specific responsibilities to individuals within your business. For instance, you might have a “Social Champion” within your business who has their finger on the pulse of what’s happening in store. You may have a marketing manager who is acutely savvy at creating campaigns, and there is you the individual who looks after your products and website? Naturally, not all of these people need access to all of the aspects of your social presence and Facebooks Business Manager gives you control over that in a simple, and relatively straightforward way.
If your business is ready to get Serious about Social Media? If any of the 4 areas listed above are of interest to you, get in touch with our Digital Marketing Team who will be happy to help out.